Instagram Analytics

What are Instagram Analytics? Basically they are how you understand the performance of your posts; this is different to how many followers you have, analytics allows you to interpret the interaction with your page and as a result you can target your social media posts for greater growth.

My own Instagram account is a business account; Instagram make no charge for this, and with a business account you are able to see a breakdown of the interaction on your site. A good place to start is to have a look at Instagram’s own advice: their Business Help Centre.  will take you through step by step. If, like me, you already have a business account, go to your home screen and click on the blue header at the top of your page: ‘view professional dashboard’, from here you will have access to all of the ‘insights’ on your account. I’ve added a few screenshots below from my own account:

Looking at your Instagram analytics is the best way to understand who your audience is, when they are most active, and what type of content they engage with the most. later.com gives a very detailed breakdown on their The Ultimate Guide to Instagram Analytics. They even have a free social media reporting template that you can download, but my advice would be to do your own research; make a note of the following interactions on your account and you will be well along the way to getting the best from your posts:

1. Audience Analytics:

Your audience analytics is a great way to understand who you are talking to, so you can tailor your content strategy and posting times accordingly. To access: Open the Insights tab in Instagram, scroll down to “Your Audience,” and tap “See All.”

2. Feed Post Analytics:

There are two different ways to access feed post analytics in Instagram. The first is through the Insights tab. Scroll down to “Content You Shared” and tap the arrow alongside your recent posts. For a more detailed performance overview, tap “View Insights” beneath a published post.

3. Stories Analytics:

On the Insights tab, scroll down to “Content You Shared” and tap the arrow alongside your recent stories.

4. Reels Analytics:

The information here is a little more limited, but go to the Reels tab on your profile to see the number of views each published Reel has gained, and tap on an individual Reel to see the number of likes and comments it has received. 

The list goes on depending on how you want to use your Instagram feed to promote your business, and of course for some their Instagram presence IS their business. It is a very powerful tool and can generate a lot of interest in your ‘brand’. Think about what you want to gain from Instagram, do your research  and Instagram can become more than just your online portfolio.

References:

The information in this Blog post was sourced from: https://later.com/blog/instagram-analytics/


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